Strategy as Tires: HR IT is on the daily outage report from now on. Who did not apply, because HR software did not work? .
9:28 . . .
Strategy as Tires: Most outages are papered over with maintenance windows. But, job applicant’s apply 24/7. We need that infrastructure to work. .
9:31 . . . . .
Strategy as Tires: Someone new wants us to earn one of those best places to work designations. I worked in one of those. It wasn’t the best. So if you need to have that project on your resume, don’t apply here. .
9:35 . .
Strategy as Tires: So what kinds of innovation did your company do? That many different kinds? There are only two kinds. You would be bored here.
Strategy as Tires: Globalization, internationalization, and localization are layers that happen after the first B2B chasm crossing. Those layers are realized in your product architecture and your organizational structure. .
3:22 . . . . . .
Strategy as Tires: There is an early adopter layer, Then, we add a vertical layer. Every company in a given vertical is unique. They are different from the early adopter’s company. What works in the early adopter’s company will not be proliferated across all companies. .
3:29 . . .
Strategy as Tires: Layers parameterize the variables within a market. Standardizations happen. Standards establish a set of parameters across some scope. .
3:32 . . . . . . . .
Strategy as Tires: The technology adoption lifecycle (TALC) is built on phases with their own scopes. Those scopes contribute their phase’s contribution to the desired addressable market. The scope of a given TALC phase must match the scope of the parameterizations for that phase. The layers address a given scope, The layers change as the addressable market is traversed. .
3:39 . . . . .
Strategy as Tires: Internationally, a given country/trading block crosses the TALC at its own speed, a speed different from that of other countries. Likewise, Every country adopts the underlying technology at its own speeds. .
3:55 . . . . . . .
Strategy as Tires: Adopting a given discontinuous innovation includes adopting a different cognitive model with which the jobs to be done will actually be done. This adoption of a new cognitive model requires specific infrastructures available in only a limited number of places. Places are spatiotemporal entities; so are products. Likewise, the organizations that serve products to places.
Strategy as Tires: How much infrastructure will we build to support that role? .
13:29 . . . .
Strategy as Tires: How much changes between the user and functional boss perspective? Between the user and the generalist boss perspective? Does your data sort out these three groups of people? .
13:41 . . .
Strategy as Tires: Do all the users in the same roles want the same things? Is there more than one theory underlying the same work? .
14:43 . . . . .
Strategy as Tires: Only one user disagrees with that theory? That user is aware of another theory. Ask them to write a literature review on that theory. We can do the math once we have that review and have done our own. .
14:41 . . . .
Strategy as Tires: That new theory turned up in a new tail. The user kept leaving the application after copying some data. When they came back they pasted. Good catch. .
14:41 . . .
Strategy as Tires: That user never imported or exported anything? We should be looking for that. At a minimum it is a training problem. .
14:51 . . .
Strategy as Tires: Importing or exporting might mean that we need some other data structures, or support for some infrastructure that we don’t support yet.
Strategy as Tires: Well, you’ve got the early adopter client and their company thrilled to have us working for them. All is well there. .
10:05 . . . .
Strategy as Tires: But the technology adoption lifecycle (TALC) insists that we look beyond this client and begin to think in terms of the needs of the early adopter’s vertical. .
10:06 . . . . . .
Strategy as Tires: You need to develop the infrastructure for the coming mean-field game. Start finding ways to support the eventual value chain. The hard part will be not feeding your eventual competitors, not violating our non-compete period, and staying in the carried content layer. .
10:07 .
Strategy as Tires: I think you can handle that. What do you think?
Strategy As Tires 